Story – 3R Tequila

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By going back two generations.

Based on the feats and trials of a young mexican rancher.

We have created a tequila with identity.

inspired by a true love story

It all started in 1949 when Rafael Roman Rodarte (3R) fell in love with Jesusita. Knowing she was the daughter of Don Pancho Regis he knew it was trouble.

daring escape

Being a true Mexican Cowboy Rafael followed his passion.

He spirited Jesusita away, picking her up onto the back of his horse and riding away together at full speed never looking back.

building a legacy

Rafael and Jesusita started their own ranch, 3R, and today their Tequila - now run by Rafael's grandsons - carries their name with the same dedication and pride.