Marco Román & Judith Román
Founder, 3R Grandson & Founder’s Wife, Sales Chief
Based on a True Love Story
3R (pronounced ‘(Tres-Erre), was born based on the true Mexican love story of a real Mexican rancher, Rafael Roman Rodarte.
It all started in 1949 when Rafael (3R) fell in love with Jesusita. Knowing she was the daughter of Don Pancho Regis, he knew it was trouble, but being a true Mexican cowboy, he followed his passion, and he spirited Jesusita
away, picking her up onto the back of his horse and riding away together at full speed, never looking back.
Rafael was both a rancher and charro, and together with Jesusita, started their own ranch, 3R.
Two generations later; his grandson has created a Tequila brand named after him, with an illustration of the daring seduction taking pride of place on the label.
A Tequila that represents the boldness of the Mexican spirit.
Our Process
Crafted at the heart of the Tequila Valley in Amatitan, Jalisco.
Our Tequilas
Our 3R Familia
Un Tequila Blanco so suave, it makes a non-Tequilero say
Salud!
3R Tequila Blanco is an exceptionally smooth Tequila with a great taste, making it an excellent Tequila for crafting your favorite cocktails, it blends well without overpowering the drink.
It’s definitely a Tequila that I always keep stocked up, I’m in love with this Tequila.
Immediate first impression of 3R Tequila. Is that it’s shockingly smooth.
Incomparable to other brands. Tequila worth sharing and creating memories with.
Being born in Yahualica, Jalisco and then raised in Southern California from the age of 2 with so much Mexican heritage from my grandparents and my parents while living and working on a ranch their whole lives, I have always heard stories about Tequila and once my grandpa Leopoldo told me that if I want to ever drink some great quality tequila to drink (BLANCO).
I have tried many Tequila Blancos before, but once I tried 3R I haven’t drank anything else. It was an honor to have a drink with Marco and Judith on a Ranch, it’s rare to have a drink with the owners of a company. If you’re ever wanting to have a great time with some delicious and smooth drinks I highly recommend 3R. Salud!
3R is my favorite go to Tequila and a fantastic sipper.
Smoothly enjoyable with bring aspects of flavor profile. I high recommend 3R for any occasion but especially for people who don’t favor Tequila… You will after tasting 3R! No after taste!
I want to highly recommend 3R Tequila and congratulate Judith and Marco for its great taste and quality in every sip.
Three words that best describe it: smooth, rich and fine. Also its history, giving us a little feedback on how it started and why it’s called 3R. All on the back of the bottle. Highly recommend it.
Where to enjoy 3R
Feel free to visit any of our partner bar and restaurants to experience great food and drinks made with 3R.
Chaak
215 El Camino Real, Tustin, CA
Chaak features Mayan staples of pibil, seafood, smoke and exotic spices combined with a modern flare.
El Matatan
1446 E Katella Ave, Orange, CA
El Matatan offers a unique fusion of Latin cuisine, blending flavors and ingredients from various Latin American cultures.
